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UI Style exploration: the game is all about fairy tales, I am inspired by decorative elements in classical fairy tale illustration, Art Nouveau, watercolor print, fantasy furniture and jewelry design.
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Various icon designs: I designed them based on the theme and art style of the game. These icon including, HUD, CTA, Value Packs, Market and Battle.
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Level Up Dialog
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Market UI with category buttons and item card in various states.
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IAP Page: I illustrated every thing except the character. Work closely with game designer on the description of packages and come up with a sets of design that clearly show each stage of the package.
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Crafting Dialog
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Quest Dialog with detail descriptions of each main elements, easy for engineer implementation.
Level up animation
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Loading animation